Destination Strategy Marketing Analysis for Seaside Tourism

被引：0

作者：

HUO Jiaying(College of International Cooperation

机构：

来源：

大众文艺 | 2009年 / 16期

关键词：

seaside tourism destination; strategy marketing analysis; SWOT analysis;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

Seaside tourism has become one of the popular tourism destinations to the tourists.It is necessary for manager to study the strategy marketing of seaside tourism destination to promote the seaside tourism.This paper examines the characteristics of seaside tourism and uses the SWOT to analyze the strengths,weakness,opportunities and treats of seaside tourism.Then,the challenges of seaside tourism destination are introduced and should be noticed by the marketing managers.

引用

页码：8 / 9

页数：2