Research on customization satisfaction based on customer participation( ID: K-004)

被引：0

作者：

Wang Jing ^{[1
]}

Cheng Lijuan ^{[1
]}

机构：

[1] BeiHang Univ, Sch Econ & Management, Beijing 100083, Peoples R China

来源：

PROCEEDINGS OF THE 14TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS A AND B: BUILDING CORE COMPETENCIES THROUGH IE&EM | 2007年

关键词：

customized production; customer satisfaction; customer participation; customization satisfaction model;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Customized production is one of the important approaches to satisfy customers, since customers now have more requirements of individuation. Customization satisfaction will play an important role, because customers will be involved in customization. production by different degrees. This research analyzes the effects on customer satisfaction imposed by the degree of customer participation, through questionnaire survey on compatible computer users. It develops a model of customization satisfaction degree based on customer participation and clarifies the features of this model. The result suggests that enterprises should encourage more customer participation in production process. Lastly, this paper points out that pure customization production is the development trend in the future.

引用

页码：1114 / 1120

页数：7

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