Watching the Movie Using Personas as a Library Marketing Tool

被引:9
|
作者
Thompson, Spenser [1 ,2 ]
机构
[1] Innovat Interfaces, Mkt Teams, Res Lib Grp, Emeryville, CA USA
[2] Golden Gate Univ, San Francisco, CA USA
关键词
D O I
10.5860/rusq.57.1.6437
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
引用
收藏
页码:17 / 19
页数:3
相关论文
共 50 条
  • [1] Exploring the effect of experiential marketing on movie-watching intention - The example of mobile movie theme games
    Hsiao, Chun-Hua
    Yang, Chao-Chi
    [J]. 2015 48TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS), 2015, : 1179 - 1186
  • [2] An Announcement About Watching a Movie
    张梓涵
    张超
    [J]. 中学生英语, 2023, (03) : 7 - 7
  • [3] Movie marketing
    Bildsten, B
    [J]. FORBES, 2001, 168 (13): : 22 - 22
  • [4] MARKETING - USING CREDIT AS A MARKETING TOOL
    LARKIN, H
    [J]. HOSPITALS, 1990, 64 (06): : 80 - 80
  • [5] Watching Myself In a Movie Never Made
    Williams, Harold Whit
    [J]. MIDWEST QUARTERLY-A JOURNAL OF CONTEMPORARY THOUGHT, 2016, 57 (03): : 275 - 275
  • [6] Research into the Impact of Facebook as a Library Marketing Tool is Inconclusive
    Haglund, Lotta
    Herron, David
    [J]. EVIDENCE BASED LIBRARY AND INFORMATION PRACTICE, 2010, 5 (03): : 56 - 58
  • [7] Movie Physics: a University Physics teaching tool using movie clips
    Quirantes Sierra, Arturo
    [J]. REVISTA EUREKA SOBRE ENSENANZA Y DIVULGACION DE LAS CIENCIAS, 2011, 8 (03): : 334 - 340
  • [8] Creating and validating predictive personas for target marketing
    Hsu, Pei-Fang
    Lu, Yu-Han
    Chen, Shih-Chu
    Kuo, Patricia Pei -Yi
    [J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2024, 181
  • [9] 'WATCHING THE OUT-DOOR MOVIE SHOW'
    STRUTHERS, A
    [J]. NEW LETTERS, 1979, 46 (01): : 41 - 41
  • [10] Movie Freak: My Life Watching Movies
    Duvall, Robert
    [J]. CINEASTE, 2016, 41 (04): : 76 - 77