STRATEGY FACTORS ASSOCIATED WITH THE EXPORT PERFORMANCE OF MANUFACTURING FIRMS

被引：0
|
作者：
Marandu, Edward E. [1 ]
机构：
[1] Univ Botswana, Gaborone, Botswana
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates whether the strategies of high performing exporter firms differ from those pursued by low performing firms. Data were obtained from personal survey of managers of 60 firms in Tanzania, an underdeveloped country. The study makes several contributions to our understanding of export causal relationships.
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页码：7 / 11
页数：5
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