When memory meets Internet: reflections on the vulnerability of the digital memory

Throughout our history, mankind has created and developed several memory-enhancing technologies, ranging from cave paintings, the development of writing and, to this day, when memories are stored in chains of 0 and 1. Thus and considering that the current technological paradigm has brought with its new technologies that have completely reformulated memory artifacts, the present work aims to analyse what impacts arise from a paradigm in which memories that are immune to temporality are established as a marketing standard? In view of the fact that at some point these artifacts of digital memory may be used against us, and they will hardly be erased, leaving the question of whether it is ethical for an institution to keep something in its digital memory that compromises the present and the future. of a person that directly affects the right to be forgotten. A context that directly affects information professionals, who, in their activities of organization and dis-semination, must seek to balance the maintenance of information necessary for the development of activities and compliance with legal duties and the protection of the right to be forgotten, thus promoting the development of activities, services and products that contemplate both.