Marketing management support systems: Principles, tools, and implementation

被引：0
|
作者：
Rangaswamy, A [1 ]
机构：
[1] Penn State Univ, Smeal Coll Business Adm, University Pk, PA 16802 USA
来源：
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2000年 / 17卷 / 04期
关键词：
D O I：
10.1016/S0167-8116(01)00024-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：363 / 365
页数：3
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