Marketing management support systems: Principles, tools, and implementation

被引：0

作者：

Rangaswamy, A ^{[1
]}

机构：

[1] Penn State Univ, Smeal Coll Business Adm, University Pk, PA 16802 USA

来源：

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2000年 / 17卷 / 04期

关键词：

D O I：

10.1016/S0167-8116(01)00024-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：363 / 365

页数：3

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