Study on the Transformation and Upgrading of Suburban Tourism in Xinjin County, Chengdu City

This paper aims at putting forward policy recommendations after current situations and issues of the transformation and upgrading of suburban tourism are analyzed in Xinjin County. The results find single industry and imperfect function, tourism products homogeneity with no rural flavor, backward marketing methods and inadequate market development are the issues. To promote it, the government should: (1) enrich and optimize the structure of tourism products; (2) enrich single industry and imperfect function; (3) improve tourism marketing mode; (4) increase investment in tourism and strengthen the training and introduction of talents.