An Empirical Study of College Students' Online Group Shopping Behaviors

被引：0
|
作者：
Liang, Liang [1 ]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6 | 2011年
关键词：
college students; online group shopping; behavioral characteristics; empirical study;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Nowadays, the new force of the online group shopping suddenly rises, which is not only breaking the traditional B2C and C2C patterns, but also changing the online shopping custom at home to certain extent. Behind the prosperity of group shopping websites, there are several hidden risks. Whether or not they can be solved successfully largely determines the future development of online group shopping. Daring to try new things and being adventurous, college students would like to admit online group shopping as a new model of e-commerce. For the above reasons, knowing more about the characteristics of college students' online group shopping behaviors, group shopping websites can utilize the resources more efficiently and make the marketing strategies according to the demand of the college students so as to nurture loyal customers. EXCEL and SPSS softwares are utilized to analyze and describe the college students' online group shopping behaviors. In the end, some feasible suggestions are put forward to help group shopping websites satisfy the demand of college students and achieve a better development.
引用
收藏
页码：2470 / 2474
页数：5
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