Analysis on Psychology of Contemporary College Students Shopping Online

被引：0
|
作者：
Yao, Wei [1 ]
机构：
[1] Jiangxi Inst Fash Technol, Commerce & Trade Dept, Nanchang 330201, Jiangxi, Peoples R China
来源：
2016 3RD INTERNATIONAL CONFERENCE ON ADVANCED EDUCATION AND MANAGEMENT (ICAEM 2016) | 2016年
关键词：
College Students; Online Shopping; Psychology; Consumption Characteristics; Rationalization Proposal;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper through search Related Records to see online shopping trend and current situation at first, next combining questionnaire survey to understand college students' network shopping consumption situation, and then analyze their consumption psychology, giving students some rationalization proposal on network shopping and some marketing strategies for online sellers.
引用
收藏
页码：89 / 93
页数：5
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