An Integrated Research Framework to Understand Consumer's Internet Purchase Intention

被引：0

作者：

Delafrooz, Narges ^{[1
]}

Paim, Laily Hj. ^{[1
]}

机构：

[1] Univ Putra Malaysia, Dept Human Recourse Management & Consumer Studies, Serdang 43400, Selangor, Malaysia

来源：

SOCIALITY AND ECONOMICS DEVELOPMENT | 2011年 / 10卷

关键词：

Intention; Purchase; Internet; Consumer;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to explore the antecedents relating to the extent of both the attitude and the purchasing intention of online shopping. It examined the factors influencing consumers' attitude toward online and purchase intention from the Malaysian perspectives. A total of 370 randomly selected respondents from the state of Selangor, Malaysia answered the questionnaire and the data was then analyzed using path analysis to identify the possible predictors. Result showed that the level of online shopping intention was relatively high and the attitude towards online shopping was positive. Moreover, the results identified that trust and attitude had stronger direct effect on online shopping intention, whereas utilitarian orientation, convenience, prices and wider selection, and income had stronger indirect effect on online shopping intention through the attitude towards online shopping as mediation.

引用

页码：375 / 378

页数：4

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