The Construction of Cross-border E-commerce Ecosystem under the Background of "Internet plus "

Under the pattern of world economic integration, the rapid improvement of Internet technology has effectively promoted the development of e-commerce business in the field of import and export. Cross-border e-commerce of middle and small-sized enterprises should abandon the traditional pattern of relying on a single enterprise to construct the market competitiveness and achieve the competition target in the enterprise market. They should use the "Internet +" technology to establish an e-commerce ecosystem that is suitable for cross-border e-commerce business to form a competitive advantage for the group to enter the international trade market. Based on the author's learning and practical experience, this paper first analyzed the main problems in elements of the cross-border e-commerce ecosystem, and then proposed the construction strategies of cross-border e-commerce ecosystem from the perspective of the "Internet +".