Mixed Information Flow for Cross-Domain Sequential Recommendations

被引:30
|
作者
Ma, Muyang [1 ]
Ren, Pengjie [1 ]
Chen, Zhumin [1 ]
Ren, Zhaochun [1 ]
Zhao, Lifan [1 ]
Liu, Peiyu [2 ]
Ma, Jun [1 ]
de Rijke, Maarten [3 ]
机构
[1] Shandong Univ, Qingdao 266237, Peoples R China
[2] Shandong Normal Univ, Jinan 250014, Peoples R China
[3] Univ Amsterdam, NL-1012 WX Amsterdam, Netherlands
基金
国家重点研发计划;
关键词
Cross-domain recommendation; sequential recommendation; knowledge base; graph transfer; PERSONALIZATION;
D O I
10.1145/3487331
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Cross-domain sequential recommendation is the task of predict the next item that the user is most likely to interact with based on past sequential behavior from multiple domains. One of the key challenges in cross-domain sequential recommendation is to grasp and transfer the flow of information from multiple domains so as to promote recommendations in all domains. Previous studies have investigated the flow of behavioral information by exploring the connection between items from different domains. The flow of knowledge (i.e., the connection between knowledge from different domains) has so far been neglected. In this article, we propose a mixed information flow network for cross-domain sequential recommendation to consider both the flow of behavioral information and the flow of knowledge by incorporating a behavior transfer unit and a knowledge transfer unit. The proposed mixed information flow network is able to decide when cross-domain information should be used and, if so, which cross-domain information should be used to enrich the sequence representation according to users' current preferences. Extensive experiments conducted on four e-commerce datasets demonstrate that the proposed mixed information flow network is able to improve recommendation performance in different domains by modeling mixed information flow. In this article, we focus on the application of mixed information flow networks to a scenario with two domains, but the method can easily be extended to multiple domains.
引用
收藏
页数:32
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