Research on Knowledge Transfer Model in CRM

Currently in the process of conducting customer relationship management (customer relationship management, CRM) activities, there is a big gap in knowledge. Knowledge Management (Knowledge Management, KM) which will be integrated into the practice of CRM is a very effective solution to this practical program. This paper will discuss the meaning of the knowledge in CRM and bring out a subject-oriented classification method for the knowledge in CRM. Construct the knowledge transfer model for CRM by referring to the traditional KM transfer model. Analyzing each level of the model and finding out the efficient way for enterprises to conduct knowledge transfer activities in CRM is effective and of great significance to conduct CRM strategy and to maintain high value customers.