Co-creation of social value through integration of stakeholders

Co-creation of value has emerged as the most recent and dynamic phenomenon in management literature. Resource integrators as actors (customers, suppliers, intermediaries) are at the helm of every value co-creation process, nesting it in the social context. Thus, the value emerging from co-creation is social in nature. The purpose of our study is to define how stakeholders are creating social value in co-creation for themselves and other customers. Considering the case study of Rastriya Swasthya Bima Yojna (RSBY), we would be discussing how the engagement of various stakeholders led to the evolution of social value for all the stakeholders involved in value co-creation. The study primarily focuses on social value through co-creation. Thus, other outcomes have been purposely left out which is a major limitation of this study. (C) 2015 The Authors. Published by Elsevier Ltd.