Cruise passengers' risk reduction strategies in the wake of COVID-19

被引：13

作者：

Holland, Jennifer ^{[1
,2
]}

Mazzarol, Tim ^{[3
]}

Soutar, Geoffrey N. ^{[3
]}

Tapsall, Suellen ^{[4
]}

Elliott, Wendy A. ^{[3
]}

机构：

[1] Univ Brighton, Brighton Business Sch, Mithras House,Lewes Rd, Brighton BN2 4AT, E Sussex, England

[2] Suffolk Univ, Suffolk Business Sch, Ipswich, Suffolk, England

[3] Univ Western Australia, Business Sch, Crawley, Australia

[4] Univ Technol Sydney, Div Educ & Students, Ultimo, Australia

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2021年 / 26卷 / 11期

关键词：

Risk; tourism; risk reduction; cruise ship; COVID-19; cruise passengers; PERCEIVED RISK; TOURISM; PERCEPTIONS; SHIPS; DESTINATION; LEXIMANCER; INTENTION; BEHAVIOR; HEALTH; SATISFACTION;

D O I：

10.1080/10941665.2021.1962376

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The COVID-19 pandemic devastated the cruise sector with an initial global shutdown and ongoing patchy resumption, widespread reporting of virus transmission onboard and billions of dollars in economic losses. This study explores how COVID-19 has impacted Australian and UK consumers' risk perceptions, revealing cruises are no longer considered "safe". Consumers are more negative about, and less willing to, cruise. Cluster and Leximancer analyses identified five distinct market segments differentiated by the extent of travel risk they perceived. Specific risk reduction strategies are identified and include risk mitigation, use of risk relievers, and risk avoidance.

引用

页码：1189 / 1206

页数：18

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