TAM-based Study on Factors Influencing the Adoption of Mobile Payment

被引：0
|
作者：
Dan, Liu [1 ]
Jing, Zhang [1 ]
机构：
[1] Beijing Univ Posts & Telecommun, Sch Econ & Management, Beijing 100876, Peoples R China
来源：
CHINA COMMUNICATIONS | 2011年 / 8卷 / 03期
关键词：
mobile payment; TAM; consumer adoption; empirical study; ACCEPTANCE MODEL; TECHNOLOGY; EXTENSION;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
This study uses TAM to examine the factors that influence the adoption of mobile payment in China. The proposed model is empirically evaluated based on TAM by using data collected from 370 users concerning their perceptions of mobile payment. The findings indicate that perceived usefulness and perceived ease of use have significant effects on users' attitude. Furthermore, network externality is also an important factor influencing the adoption. But customers have weak perceptions of the risks of M-payment. The results may provide further insights into mobile payment strategies.
引用
收藏
页码：198 / 204
页数：7
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