Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry

被引：68
|
作者：
Chiu, HC [1 ]
Hsieh, YC
Kao, CY
机构：
[1] Natl Chung Hsing Univ, Grad Inst Technol & Innovat Management, Taichung 40227, Taiwan
[2] Soochow Univ, Dept Business Adm, Taipei, Taiwan
[3] Ming Chuan Univ, Dept Int Business, Taipei, Taiwan
来源：
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE | 2005年 / 16卷 / 02期
关键词：
Website quality; Internet marketing; search-experience-credence services; information asymmetry; consumer behaviour;
D O I：
10.1080/14783360500054277
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.
引用
收藏
页码：185 / 197
页数：13
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