Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data

被引：0

作者：

Guo, Ling ^{[1
]}

Wu, Youqin ^{[1
]}

Tan, Jinping ^{[2
]}

机构：

[1] Jingdezhen Ceram Inst, Coll Technol & Art, Dept Law & Business, Jingdezhen, Peoples R China

[2] Jingdezhen Ceram Inst, Coll Technol & Art, Jingdezhen, Peoples R China

来源：

PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON MANAGEMENT AND COMPUTER SCIENCE (ICMCS 2018) | 2018年 / 77卷

关键词：

Big data; Industry characteristic; Marketing major; Training mode;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Big data has a great impact on education and teaching in Colleges and universities, and promotes the development of education and teaching in Colleges and universities in the direction of information and digitalization. Taking the marketing major of College of Technology and Art Jingdezhen Ceramic Institute as the research object, taking the marketing major of Jingdezhen ceramic University of science and technology as an example, using the methods of investigation and literature research, this paper actively explores and innovate the training mode of marketing professionals from the aspects of professional training target, curriculum system construction, teaching method reform, teacher team construction and so on.

引用

页码：162 / 165

页数：4

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