Growing & Changing Trends in Consumer Behavior

'You cannot step into the same water twice', in other words 'change is law of life' and 'everything changes and nothing stands still' said Heraclitus, a prominent Greek Philosopher. In this similar line Changes in consumer behavior is not an exception as consumers are a dynamic and progressive and who change themselves according to the signs of time. This paper delves into the fact of changing consumer behavior in the light of marketing and in 'Make in India'. It explicates how a consumer and more specifically an Indian consumer could update and adapt himself in the growing digital milieu. The impact of 'Make in India on changing consumer behavior are dealt in this workshop. In nut-shell this thesis sheds the light upon the demand, the power of consumer and the challenges of marketers.