NEW TRENDS IN CONSUMER BEHAVIOR

被引：0
|
作者：
Hrusovska, Dana [1 ]
机构：
[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2012 | 2012年
关键词：
consumer behavior; electronic commerce; new consumer segments;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article is focused on new trends in consumer behavior, we focused on the development of electronic commerce. We focus on new consumer segments and how they are addressing. Increased amounts of money to spend children, single individuals without commitment with sufficient funds, the consumer segment focusses on healthy lifestyle, larger number of consumers in the retirement age with lower income and health problems. We focus on the business response to new consumer trends with the particulars of our survey.
引用
收藏
页码：143 / 148
页数：6
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