ENTREPRENEURIAL ORIENTATION AND THE INNOVATION CAPACITY OF MICRO AND SMALL ENTERPRISES IN THE SERVICES SECTOR

The objective of this study was analyzing the relation between entrepreneurial orientation (EO), innovation capacity and environmental munificence in micro and small enterprises of service providers in the city of Concordia (Santa Catarina). In order to measure EO we used the dimensions proactivity, innovativeness and risk-taking described by Miller (1983). For the munificence we worked with Dess and Beard's (1984) knowledge. The methodological approach adopted was quantitative, conducted through a survey with questionnaires applied in a sample of 350 micro and small enterprises. The respondents are managers and employees directed linked to the owners. The data were treated through the multivariate analysis with structural equations modeling. The results pointed out that there is a positive relation between the EO and the innovation capacity. However, the moderation of the environmental munificence in the relation between entrepreneurial orientation and innovation capacity was not proved.