The Effect of Entrepreneurial Orientation, Market Orientation, Business Network Ability and Product Innovation on Performance (Study in Small and Micro Enterprises of Food in Padang)

This study aims to analyze the effect of Entrepreneurial Orientation on Market Orientation, Entrepreneurial Orientation on Business network ability, Entrepreneurial Orientation on Product Innovation, Market Orientation on Product Innovation, Market Orientation on performance, Business network ability on Product Innovation, Product Innovation on Performance. Research objects are Small and micro Enterprises of Food in Padang City. The sample in this study were 195 respondents. Sampling techniques is Purposive sampling. Data analysis is SEM (Structural Equation Model) with PLS 3 program. The results of this study show that Entrepreneurial orientation has a positive effect on market orientation, Entrepreneurial orientation has a positive effect on Business network ability, Entrepreneurial orientation has a positive effect on product innovation, Market orientation has not effect on product innovation, market orientation has a positive effect on performance, Business network ability has not effect on product innovation, Product innovation has a positive effect on performance.