FACTORS INFLUENCING CORPORATE WEBSITES' VALUE

被引：1

作者：

Laco, Peter ^{[1
]}

Kallova, Martina ^{[1
]}

机构：

[1] Matej Bel Univ, Fac Econ, Dept Quantitat Methods & Informat Syst, Tajovskeho 10, Banska Bystrica, Slovakia

来源：

APPLICATIONS OF MATHEMATICS AND STATISTICS IN ECONOMICS (ASME 2017) | 2017年

关键词：

internet; website; website value; website costs; survey; USABILITY;

D O I：

10.15611/amse.2017.20.22

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The importance of corporate websites is indisputable. Websites allows companies to spread the information about contacts, products or services at relatively fair costs. The structure of these costs of the website creation, development and maintenance is described in our paper. The main aim of the paper is to present results of survey conducted out to describe factors that influence the value of corporate websites. This survey was realized by questionnaires for both users and companies. User point of view and corporate evaluation of website value was investigated to compare and summarize the results. The results of the survey may help companies to estimate the value of their websites and compare it with the real costs.

引用

页码：275 / 283

页数：9

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