Factors influencing the usage of websites: the case of a generic portal in The Netherlands

被引:657
|
作者
van der Heijden, H [1 ]
机构
[1] Free Univ Amsterdam, Fac Econ & Business Adm, NL-1081 HV Amsterdam, Netherlands
关键词
technology acceptance model; visual attractiveness; aesthetics; portals; website usage; The Netherlands;
D O I
10.1016/S0378-7206(02)00079-4
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, "perceived visual attractiveness" of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated. (C) 2002 Elsevier Science B.V. All rights reserved.
引用
收藏
页码:541 / 549
页数:9
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