Human behavior in digital economy The main trends

The aim of the work is to identify the trends of human behavior determined by the development of digital technologies. It has been shown that the features of human psyche, related to a new form of identity - digital nomad's way of life - are a barrier which does not allow technological progress to transform into rapid economic growth. Nevertheless, the conducted study has led to a conclusion that the development of the so-called digital economy should be seen as a large-scale social engineering. This requires a personality to possess focused attention, rationalization of actions, and logical sequence in actions. When launching a comprehensive socio-cultural process, one must not ignore the negative factors of the digital nomad's way of life, but take into account various risks connected with it, which will increase the efficiency of various IT projects implementation. It is essential to realize that the so called digital economy development should be perceived as a large-scale social engineering. And it is important to create conditions for transformation the benefits of the digital economy to economic growth.