CAUSE RELATED MARKETING AND GLOBAL BRANDS: HOW DO CONSUMERS PERCEIVE CRM STRATEGIES?

被引：0
|
作者：
Rosato, Pierfelice [1 ]
Campo, Raffaele [2 ]
机构：
[1] Univ Salento, Dept Management & Econ, Unisalento, Lecce, Italy
[2] Univ Bari, Bari, Italy
来源：
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE | 2018年
关键词：
Cause Related Marketing; Global brands; Consumers; Corporate Social Responsibility; Sustainability; CHOICE; CSR; FIT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1688 / 1690
页数：3
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