FACEBOOK VS. TRADITIONAL PRINT ADVERTISING: EXAMINING INFLUENCE OVER INFORMATION

被引：0
|
作者：
Martinez, Jennifer [1 ]
Royne, Marla B. [1 ]
Kowalczyk, Christine [2 ]
机构：
[1] Univ Memphis, Memphis, TN 38152 USA
[2] East Carolina Univ, Greenville, NC USA
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：786 / 786
页数：1
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