FACEBOOK VS. TRADITIONAL PRINT ADVERTISING: EXAMINING INFLUENCE OVER INFORMATION

被引：0

作者：

Martinez, Jennifer ^{[1
]}

Royne, Marla B. ^{[1
]}

Kowalczyk, Christine ^{[2
]}

机构：

[1] Univ Memphis, Memphis, TN 38152 USA

[2] East Carolina Univ, Greenville, NC USA

来源：

Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：786 / 786

页数：1

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