Differences in ethical perceptions among individuals from varying cultures have been suggested as a source of concern for business firms involved in global activities. This study investigates a hypothesis based on the writings of Thorelli, that ''lower'' ethical perceptions exist among the residents of developing nations. This was accomplished by investigating the retail ethical perceptions of business students from a developing nation and comparing these perceptions with those of business students from a developed nation. The results suggest the retail ethical perceptions of students from different cultures attending collegiate institutions in their home countries differ, supporting the hypothesis. Implications are explored.
