Social Media Marketing Plan: A Case Study of SMRU Marine

Social media is designed to disseminate through social interaction by using highly accessible and scalable publishing techniques. Current statistics indicate that three out of four people use social networks regularly. It is vital for a company to identify and build an appropriate social media marketing strategy plan which could fully take the advantage of the electronic word of mouth and benefit the company in both the financial performance and the brand reputation. Taking the SMRU Marine as a case, a four- step social media marketing plan (preplanning, platform choosing, strategy building, ROI measuring) and a check list are created which could definitely improve its marketing efficiency, subsequently improve its financial position by increasing the future sales and decreasing the marketing expenditure, and potentially enhance its popularity.