Teaching Reform of Service Marketing Courses-Based on the CDIO Mode

The rapid developments of the globalization and Internet brought technological innovation greatly. Whether in developed countries or in developing countries, service industry is on upward trend. Service marketing courses are widely provided by Chinese universities. Therefore, teaching effects of the course may not only influence students' professional knowledge, but also affect their career future. At the same time, there are some limitations about the teaching methods and offered courses in service marketing curriculum. As a result, many students cannot put theories they learnt from service marketing courses in practices. Thus, it is necessary to conduct teaching reform of service marketing courses. This paper focuses on service marketing course teaching; the authors put forward a green circle model in teacher, enterprises and students based on the CDIO mode. This will benefit students by helping them learn more professional knowledge and develop responsible value opinion. Meanwhile, college-enterprises collaboration through enterprises entering into college and sharing practice will produce more positive social effects.