The Influence of Individualism-Collectivism on Entrepreneurial Decision

被引：0
|
作者：
Ma Kunshu [1 ,2 ]
Gu Xingshu [2 ]
Li Yanchen [3 ]
机构：
[1] Southwest Jiaotong Univ, Coll Econ & Management, Chengdu 610031, Sichuan, Peoples R China
[2] Southwest Univ Nationalities, Coll Management, Chengdu 610041, Peoples R China
[3] Macau Univ Sci & Technol, Fac Management & Adm, Macau 999078, Peoples R China
来源：
STRATEGY IN EMERGING MARKETS: MANAGEMENT, FINANCE AND SUSTAINABLE DEVELOPMENT | 2014年
关键词：
culture; individualism; collectivism; entrepreneurial decision; entrepreneurial risk perception; RISK; CULTURE;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Individualism-collectivism has influence in the field of research on behavior decision. Does this cultural factor have the same effect on entrepreneurial decision? The present study focuses on individualism-collectivism and entrepreneurial decision by processing empirical research. Having been analyzed data collecting through the questionnaires, the results show: individualism has positive effect on perception of entrepreneurial risk and entrepreneurial decision. To some extent, cushion hypothesis can not comprehensively explain entrepreneurial decision, although can effectively explain behavior decision. It means entrepreneurial behavior has its own particularity, and it needs to be further explored in the future.
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页码：299 / 303
页数：5
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