The Influence of Individualism-Collectivism on Entrepreneurial Decision

Individualism-collectivism has influence in the field of research on behavior decision. Does this cultural factor have the same effect on entrepreneurial decision? The present study focuses on individualism-collectivism and entrepreneurial decision by processing empirical research. Having been analyzed data collecting through the questionnaires, the results show: individualism has positive effect on perception of entrepreneurial risk and entrepreneurial decision. To some extent, cushion hypothesis can not comprehensively explain entrepreneurial decision, although can effectively explain behavior decision. It means entrepreneurial behavior has its own particularity, and it needs to be further explored in the future.