Purpose The purpose of this paper is to examine the issues affecting end of life (EOL) management of flexible packaging. It focuses on Sustainable Solid Waste Management by using multi-criteria decision making, analytic network process (ANP), and Strengths, Weaknesses, Opportunities, and Threats (SWOT). Design/methodology/approach Data were collected from 33 expert stakeholders, though a series of interviews and questionnaires. The subject seven aspects were applied from integrated sustainable waste management with 19 sub-criteria identified. Criteria were prioritized by using ANP and SWOT to the internal and external environments of organizations directly responsible for waste management. Findings The five most important factors in the management of flexible packaging waste include: techniques for waste management, material and design, management support, legislation and rule, and environmental care and environmental health, respectively. Solutions addressing flexible packaging waste were identified, including reuse and recycle, waste to energy, biopolymers, new innovative materials and material recovery. Originality/value This is the first paper developing a multi-criteria assessment model to specifically manage EOL flexible packaging, a possible pioneering piece of research in this field.