Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

被引：1

作者：

Lee, Dongmin ^{[1
]}

Jeong, Haeyoung ^{[2
]}

Cho, Jongpyo ^{[1
]}

Jeong, Jaeseok ^{[3
]}

Moon, Junghoon ^{[1
]}

机构：

[1] Seoul Natl Univ, Program Reg Informat, Food Business Lab, Seoul 151742, South Korea

[2] Gallup Korea, Int Market Res Div, Seoul 110054, South Korea

[3] Kyung Hee Univ, Grad Sch Pan Pacific Int Studies, Yongin 446701, South Korea

来源：

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2015年 / 18卷 / 02期

关键词：

t-commerce; online grocery shopping; Internet Protocol Television; compatibility;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study endeavors to recognize existing differences among consumer behaviors based on e-commerce experience. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.

引用

页码：1 / 16

页数：16

共 38 条

[31] Optimize the online shopping title of men's plain-color shirts in e-commerce based on Kansei Engineering
Ge, Baoru
Shaari, Nazlina
[J]. JOURNAL OF GLOBAL FASHION MARKETING, 2023, 14 (02) : 226 - 242
[32] Research on Social Factors and Customers' Selection behavior of Small and Medium-sized E-commerce Enterprises in the Online Shopping Environment
Zhou, Guan-yitong
[J]. PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT SCIENCE AND ECONOMICS (ICEMSE 2016), 2016, 65 : 453 - 455
[33] Information Personalized Recommendation Algorithm of Cross-Border E-Commerce Shopping Guide Platform Based on Multi-Objective Optimization
Wu, Wei
Xu, Yanhui
[J]. 2022 EURO-ASIA CONFERENCE ON FRONTIERS OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY, FCSIT, 2022, : 198 - 200
[34] The New Ecosystem of Cross-border E-Commerce among Korea, China and Japan Based on Blockchain
Shen, Xiang-Dong
Chen, Xi
Ji, Ran
Wu, Ren-Hong
[J]. JOURNAL OF KOREA TRADE, 2020, 24 (05): : 87 - 105
[35] Factors affecting the adoption of E-Commerce by New Technology Based Firms in the UK: the role of the Entrepreneurial Founding Team
Ganotakis, P.
[J]. 2009 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-4, 2009, : 895 - 899
[36] Measuring E-Commerce Service Quality for the Adoption of Online Shopping during COVID-19: Applying Unified Theory and Use of Technology Model (UTAUT) Model Approach
Albugami, Moteb Ayesh
Zaheer, Asma
[J]. INTERNATIONAL JOURNAL OF TECHNOLOGY, 2023, 14 (04) : 705 - 712
[37] Towards a New User Experience in IPTV: Convergence Services and Simpler E-commerce on IMS-based IPTV
Neuwirt, Oleg
Da Silva, Joao
Abbadessa, Daniele
Winkler, Florian
[J]. NEC TECHNICAL JOURNAL, 2008, 3 (04): : 103 - 106
[38] MARKET MODEL-BASED CHANNEL SELECTION IN B2B E-COMMERCE: EXPLORING A BUYER'S ADOPTION DECISIONS
Chang, Hsin-Lu
Easley, Robert F.
Shaw, Michael J.
[J]. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2009, 19 (04) : 237 - 264

← 1 2 3 4 →