Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

被引：1
|
作者：
Lee, Dongmin [1 ]
Jeong, Haeyoung [2 ]
Cho, Jongpyo [1 ]
Jeong, Jaeseok [3 ]
Moon, Junghoon [1 ]
机构：
[1] Seoul Natl Univ, Program Reg Informat, Food Business Lab, Seoul 151742, South Korea
[2] Gallup Korea, Int Market Res Div, Seoul 110054, South Korea
[3] Kyung Hee Univ, Grad Sch Pan Pacific Int Studies, Yongin 446701, South Korea
来源：
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2015年 / 18卷 / 02期
关键词：
t-commerce; online grocery shopping; Internet Protocol Television; compatibility;
D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study endeavors to recognize existing differences among consumer behaviors based on e-commerce experience. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.
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页码：1 / 16
页数：16
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