Explorations on mediated communication and beyond: Toward a theory of social media

被引：10
|
作者：
Li, Chaoyuan [1 ,2 ]
Kent, Michael L. [3 ]
机构：
[1] Shanghai Int Studies Univ, Shanghai, Peoples R China
[2] Xian Int Studies Univ, Xian, Peoples R China
[3] Univ New South Wales, Sydney, NSW, Australia
来源：
PUBLIC RELATIONS REVIEW | 2021年 / 47卷 / 05期
关键词：
Social media theory; Mediated communication; Social presence; Conversational Human Voice (CHV); Para-social interaction; Public relations; PUBLIC-RELATIONS; CRISIS COMMUNICATION; GLOBAL BRANDS; DIALOGUE; FACEBOOK; NETWORK; TWITTER; DIRECTIONS; PERSUASION; ENGAGEMENT;
D O I：
10.1016/j.pubrev.2021.102112
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Although robust theories of radio, television, cinema, journalism, and other areas of mass media already exist, the social media sphere has received relatively little original theorizing. Modeled after Berger and Calabrese's (1975) seminal "axioms of human communication" article, this essay takes stock of the existing research on social media, and uses the same approach to theorizing about social media, advancing 7 axioms and 21 theorems, and exploring how the propositions chronicled can be used to build social media theory and improve public relations practice.
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页数：9
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