THE INTEGRATION OF THE SUPPLY CHAIN IN THE CORE COMPANY STRATEGY: THE MODERATING ROLE OF SUPPLY CHAIN UNCERTAINTY

A theoretical framework, tested in this research, proposes to define the strategy implications of Core Company strategy on SCI dimensions. To implement a strategy by developing collaboration within and across the firm, there is need for developing processes and structures, that support the effective flow of material and information, to achieve the set objectives and goals. It is clear from the theoretical discussion of SCI that the use of resources and capacities of external partners, generates supplier integration, to complement internal resources and capacities, for the achievement of set goals. Firms, with expanded and diverse product lines, emphasize this need because of the gap incapacity, which is developed in the process of the product. Moreover, with the implemented new product ideas, new gaps in resources and capacity may be generated.