SUPPLY CHAIN AND FIRM PERFORMANCE: EXAMINING THE MODERATING ROLE OF SUPPLY CHAIN INFORMATION STRATEGY

This study aims to investigate the association between the performance of supply chain and firm as working in the regional context of Indonesia under the title of manufacturing concern. For contributing in the existing literature, we have tested the moderating effect of information strategy between the relationship of supply chain performance and business performance accordingly. A sample of manufacturing firms working in the region of Indonesia were selected as core sample of the study while employing a survey approach for SEM-PLS estimation technique. It is observed that there is a significant relationship between supply chain performance and firm performance where the moderating role of information strategy is a key source to understand. Based on the stated findings, our study is providing a helpful outline for the decision makers in the field of business and management. However, it is suggested that researchers should understand the risk factors as associated between the supply chain management performance and business performance accordingly.