Topological Properties of Complex Customer Networks

On an enterprise, to establish and safeguard their customer network is very important. Customer is the basis of successful business. Successful companies hope to establish long-term relationships with customers, maintaining good business relations with customers, finding the potential customers. Enterprise not only from the management perspective to form customer relationships, but also from the perspective of customer network management to improve the enterprise own customers. Using complex network theory to study the establishment and development of complex customer network, through analysis the complex of small world and scale-free nature to confirm the customer network is a complex network. And complex customer networks have the point distribution, average path length, and number of topological properties of aggregation, in conclusions the complex customer networks has a great significance on enterprise to win customers and keep customers scale.