International marketing tool: the Internet

被引：27
|
作者：
Palumbo, F [1 ]
Herbig, P
机构：
[1] Yeshiva Univ, Sy Syms Sch Business, New York, NY 10033 USA
[2] Herbig & Sons Mkt Consultants, San Antonio, TX USA
来源：
INDUSTRIAL MANAGEMENT & DATA SYSTEMS | 1998年 / 98卷 / 5-6期
关键词：
D O I：
10.1108/02635579810228381
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The main purpose of this paper is to provide a clearer understanding about the approaches to international markets using the Internet, and understanding the marketing decisions and challenges that a company will face in a global environment selling through Internet. In order to achieve this purpose, this paper is organized in the following sections: introduction to Internet; adopting marketing decisions to the Internet; and marketing via the Internet.
引用
收藏
页码：253 / +
页数：10
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