Advertising and Promotion: An Integrated Marketing Communications Approach, 2nd edition

被引：1

|

作者：

Kelly, Aidan ^{[1
]}

机构：

[1] Univ E London, Royal Docks Business Sch, London E15 4LZ, England

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2010年 / 29卷 / 03期

关键词：

D O I：

10.2501/S0265048710201282

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：501 / 504

页数：4

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