A RHETORICAL PERSPECTVE ON QUELLING NEGATIVE WORD-OF-MOUTH

被引：0
|
作者：
Fox, Gavin L. [1 ]
Bai, Yulan [1 ]
Kyung Ah Byun [1 ]
机构：
[1] Texas Tech Univ, Lubbock, TX 79409 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：57 / 60
页数：4
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