Opinion leadership and negative word-of-mouth communication

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作者：
机构：
[1] Wang, Chih-Chien
[2] Wang, Pei-Hua
[3] Yang, Yolande Y.H.
来源：
Yang, Yolande Y.H. (yolande@mail.ntpu.edu.tw) | 1600年 / Springer Verlag卷 / 473期
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D O I：
10.1007/978-3-662-45071-0_4
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摘要：
65
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