Study on the Marketing Optimization of Small and Medium-sized Cities in the Construction of Tourist City-Dujiangyan City is Taken for Example

被引：0
|
作者：
Luo, Xiaozhou [1 ]
机构：
[1] Sichuan Technol & Business Coll, Dujiangyan 611830, Sichuan Provinc, Peoples R China
来源：
2015 4th International Conference on Social Sciences and Society (ICSSS 2015), Pt 4 | 2015年 / 73卷
关键词：
Dujiangyan city; Tourist city; Tourism products; Sales promotion; Marketing optimization;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Dujiangyan city owns superior tourism resources and has made obvious results in the construction of tourist city in recent years in virtue of the reconstruction after Wenchuan earthquake. Based on the perspective of marketing, in this paper, the tourism development experience of Dujiangyan city is analyzed from tourism products and sales promotion, and also the direction necessary to optimize in Dujiangyan city's tourism marketing is demonstrated for driving it to develop into a true tourist city. Hopefully, this paper can provide a valuable reference for other small and medium-sized cities of China to construct tourist city.
引用
收藏
页码：129 / 133
页数：5
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