Strategic Performance Evaluation of Entrepreneurial Ventures

Strategic entrepreneurship (SE) involves simultaneous opportunity-seeking and advantage-seeking behaviors and results in superior firm performance. Barney and Arikan([1]) suggested that there is a close, although not fully specified relationship between theories of competitive advantage and theories of creativity and entrepreneurship. Understanding the complementarities between entrepreneurship and strategic management provides promising avenues for researchers examining how organizations create wealth. Meanwhile Balanced Scorecard meets the needs of the information age and competitive environment, from a perspective of strategic management. It is a comprehensive entrepreneurial venture performance measurement system, evaluating the financial and non-financial performance and is the most appropriate method. So based on the Balanced Scorecard theory, this study establish the entrepreneurial strategic performance evaluation system, using the Analytic Hierarchy process (AHP) to determine the indicator weights, then we use Back-propagation neural network to evaluate the strategic performance conditions of the defined entrepreneurial sample ventures in China.