MODELING CUSTOMER EQUITY: THE ROLES OF SOCIAL NETWORKING SITES, TRUST, AND BRAND EQUITY

被引：0

作者：

Kananukul, Chawanuan ^{[1
]}

Jung, Sojin ^{[1
]}

Watchravesringkan, Kittichai ^{[1
]}

机构：

[1] Univ North Carolina Greensboro, Greensboro, NC 27412 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：798 / 801

页数：4

共 50 条

[41] Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee
Bhattacharjee, Abhigyan
[J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2024, 21 (1-2)
[42] How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
Markovic, Stefan
Rialp, Josep
[J]. JOURNAL OF BUSINESS RESEARCH, 2019, 96 : 343 - 354
[43] A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity
Liu, Bo
Catamco, Ethel D.
Liu, Boheng
[J]. DESIGN, USER EXPERIENCE, AND USABILITY, DUXU 2024, PT III, 2024, 14714 : 257 - 277
[44] Brand alliance and customer-based brand-equity effectsL
Washburn, JH
Till, BD
Priluck, R
[J]. PSYCHOLOGY & MARKETING, 2004, 21 (07) : 487 - 508
[45] Customer-Based Brand Equity: A Controversial Issue
Bouazza, Hallouma
Habacha, Aicha
[J]. VISION 2020: INNOVATION, DEVELOPMENT SUSTAINABILITY, AND ECONOMIC GROWTH, VOLS 1-3, 2013, : 30 - 41
[46] CONNECTION BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND EQUITY
Mandic, Miroslav
[J]. MARKET-TRZISTE, 2007, 19 (01): : 85 - 98
[47] MEASURING BRAND EQUITY WITH SOCIAL MEDIA
Barreto, Ana Margarida
[J]. PRISMA SOCIAL, 2020, (28): : 68 - 85
[48] The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
[J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024, 36 (02) : 390 - 407
[49] Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
Li, Ming-Way
Teng, Hsiu-Yu
Chen, Chien-Yu
[J]. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2020, 44 : 184 - 192
[50] Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea
Lee, Jungwon
Park, Cheol
[J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (03) : 454 - 474

← 1 2 3 4 5 →