MODELING CUSTOMER EQUITY: THE ROLES OF SOCIAL NETWORKING SITES, TRUST, AND BRAND EQUITY

被引：0
|
作者：
Kananukul, Chawanuan [1 ]
Jung, Sojin [1 ]
Watchravesringkan, Kittichai [1 ]
机构：
[1] Univ North Carolina Greensboro, Greensboro, NC 27412 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：798 / 801
页数：4
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