STATISTICAL ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF STUDENTS

被引：0
|
作者：
Trnka, Andrej [1 ]
机构：
[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia
来源：
MARKETING IDENTITY: DIGITAL LIFE, PT II | 2015年
关键词：
Chi-square; Gender; Internet; Online shopping;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Article provides insight into the statistical analysis of the behavior of students who buy in the online environment. As statistical units were used students of University of Ss. Cyril and Methodius in Trnava (Slovak Republic). Except to the descriptive statistics we focused on testing of statistical hypothesis. The most frequently test was chi-square test for independence whereby we investigated whether the responses in each group were statistically significant. These results may help in targeting marketing campaigns in an online environment.
引用
收藏
页码：283 / 292
页数：10
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